Marketing Basics Workshop
Stone Barns Center for Food and Agriculture 630 Bedford Road, Pocantico Hills, NY 10591
Making it to the market with a great product is only half the battle in farming – now that you’re there, how do you sell the most product possible? This presentation will help the small farmer leverage valuable research by the multi-million dollar supermarket industry and apply it to their farmers’ market selling experience. Expect to learn valuable tips on how to appeal to a customer’s behavioral habits, how to break down your market segmentation, and how your business might appeal to a wider range of shoppers. Presenters are staff members from Greenmarket which runs 54 farmers’ markets in New York City. They will offer case studies of marketing projects developed in collaboration with direct market farmers in New York State.
To register, contact Laurie at [email protected].
Chris works to develop and manage technical assistance programming for both beginning farmers and established farmers who sell through the Greenmarket Program, with a specific focus on land transition, succession, and marketing projects.