Niche Marketing Matters: Your Vegetable Farm’s Profitable Specialty Products





September 26, 2015


Kent Family Growers, 1301 County Route 31, Lisbon, NY 13658



Yes, you can grow zucchini in July, but can you sell enough to sustain your farm’s bottom line? Learn alternative strategies for vegetable production that could lead you to a more stable cash flow for the farm, and learn to think through the costs and benefits of different crops and enterprises that you’re interested in growing. Dan and Megan Kent have built up their winter income with a winter CSA, through implementing a few key production and storage strategies, and investing in a commercial processing kitchen. Talk with these growers and others about your goals, figure out what makes for a practical risk to diversify your farm income stream, and how to shift those ideas into a real plan. Light Lunch provided; pre- registration is required for lunch.

The Kent Family operates a large Certified Organic diversified market farm in Northern New York marketing through CSA, Farmers Market, and wholesale. They also operate a commercial processing kitchen.

Registrations Instructions: To pre-register and pay, shop online or call Stephanie at 585-271-1979 ext. 509. The field day is $15/person or $25/2 or more people per farm. Pre-registrations closes at 4pm on 9/24/2015.

Sponsors/Funders: This event is produced by NOFA-NY with support from the USDA-Risk Management Agency.